BigCommerce ideal merchant:
Fast-growing
Small budget
Looking for out-of-the-box and quick to go-live solution
No IT team to take care of infrastructure and administration
If you are looking for an enterprise solution with the ability to sell thousands of products, advanced customization, and the option to scale as the business expands, Magento is the best solution for your business.
Magento ideal merchant:
Established retailer
Requires extensive customization of website design and functionality
Has in-house IT team
Isn’t in a rush to create a website
Looking to expand globally
We wrote more here https://elogic.co/blog/big-commerce-vs-magento-which-ecommerce-platform-is-right-for-your-retail-business/
Which type of merchant looks like you?