CarForums.com: Car and Automotive News
« Previous — Next »Saturn Offers Head to Head Test Drive With Competitors
12 June 2007
We already told you the pagan god of the General planned to drop a Camry and an Accord into a Chevy dealer showroom, but the gameplan appears to be to be more ballsy than we thought. Seriously, Saturn’s got balls, and well — we like balls. Starting today, it won’t be a Chevy dealership, but rather a Saturn dealership (I think they like it better when we call it a “store” — but whatevs, like we care) where you’ll find the #1 and #2 selling mid-size sedans. They’ll be there so that you can drive a 2007 Aura sedan, and then drop behind the wheel of “popularly-equipped versions” of the HoMoCo Accord and ToMoCo Camry. They’ll also have an advertising campaign rolling along behind it.
We remain unconvinced as to whether this will blunt the Asian mid-size assault, but bully for Saturn for trying something innovative like The Fusion Challenge The Malibu Challenge Summer Saturnalia or whatever they’re calling it.
read more here
2 Responses to “Saturn Offers Head to Head Test Drive With Competitors”
April 6th, 2008 at 1:40 pm
I think teenagers shouldn’t be allowed here. They don’t have a clue about life, why are they trying to look smart?
April 9th, 2008 at 6:30 am
I have heard that this website is wonderful, but after visiting it I’ll disagree with most of the people, who think so. Yes, there is some fresh and interesting information but most of it looks unprsentable. There are so many ways to check information, haven’t you heard of it? After trying it several times I realized, that it’s not unique.