We already told you the pagan god of the General planned to drop a Camry and an Accord into a Chevy dealer showroom, but the gameplan appears to be to be more ballsy than we thought. Seriously, Saturn’s got balls, and well — we like balls. Starting today, it won’t be a Chevy dealership, but rather a Saturn dealership (I think they like it better when we call it a “store” — but whatevs, like we care) where you’ll find the #1 and #2 selling mid-size sedans. They’ll be there so that you can drive a 2007 Aura sedan, and then drop behind the wheel of “popularly-equipped versions” of the HoMoCo Accord and ToMoCo Camry. They’ll also have an advertising campaign rolling along behind it.
We remain unconvinced as to whether this will blunt the Asian mid-size assault, but bully for Saturn for trying something innovative like The Fusion Challenge The Malibu Challenge Summer Saturnalia or whatever they’re calling it.
read more here