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Leo Parker

Volvo will challenge Tesla, BMW i with stand-alone Polestar brand

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Leo Parker    0

In the past, Polestar models, such as this high-powered S60 derivative, included the Volvo logo. That won't be the case in the future. Volvo will challenge Tesla Motors and BMW's i subbrand by turning its Polestar unit into a global stand-alone brand for high-performance electrified models. “With Polestar, we are able to offer electrified cars to the world's most demanding, progressive drivers in all market segments,” Volvo CEO 

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