The most expensive Ferrari is also the most expensive car, a $38 million GTO. ... But the reality is that Ferrari both retains and gains value much better than Lamborghini. If you look over the majority of auction sales or compare most new models, Ferrari sells at a higher premium than Lamborghini. While the Lamborghini Aventador and Ferrari F12 Berlinetta may appear to be the closest of rivals on paper, they are in fact quite different. The Lamborghini Aventador is a full-on, range-topping supercar, while the Ferrari F12 Berlinetta is a potent GT-car with supercar performance.